Travel Blog Honesty
Posted Saturday, March 17th, 2007 · Permalink

Ever since I picked-up the January/February issue of National Geographic Traveler I’ve been frustrated with the article about the questionable reliability of travel bloggers. There are a few things that frustrate me about this piece. The first is that, indeed, it confirms once again that these guys exist. As far as I am concerned, doing reviews in exchange for free or reduced costs is a blogger crime if the review fails to mention the deal.
Some argue that these bloggers were not required to write positive reviews. The problem with this is that it is difficult to write negative reviews about places where everything is free. What’s more is that because they know you’ll be writing a review, they’re going to make sure your experience is positive. You’ll be in a controlled environment.
There is also another thing that bothers me about the article. There are many travel blogs that do not submit to such dishonest writing behaviour, yet the article doesn’t seem interested in them. This blog is one of them. And so is this one, this one, this one, this one, this one, this one, this one, this one, this one, this one, this one, this one, this one, this one, and so many more!
And with that I’d like to announce a new project here at in my All Stars: a Trusted Travel Blog network. I’m not yet sure if this one’s going to work, and I’m still working out many details, but hopefully soon there will be a nice little site set-up that keeps track of a list of quality, honest travel blogs. With a little luck this list will gain some authority and National Geographic Traveler can write something positive about us good guys.
If anyone has any suggestions or comments, please do contact me or write a reply below. Do this especially if you think the idea is crap.
I’ll keep you informed.



Responses feed23 Responses ↓
1Dave // March 17th, 2007 at 12:32 am
Thank you for using my blog as a positive example of what travel bloggers have to offer. I started it 2 months ago in preparation for a forthcoming trip around the world, and am having a lot of fun sharing my experiences, past and present.
I like your idea about creating a list or directory of sites that stand out in terms of quality!
2Stacy // March 17th, 2007 at 3:29 am
I think this is a great idea. I’ve been frustrated with social bookmarking sites like delicious and Digg. Trying to find good travel blogs is a frustrating experience, and I end up relying on links and comments on the sites I do read.
A lot of blog networks have a very small travel section, and I keep thinking, there should be a central list of travel blogs, with a way to showcase good articles. Does this make sense? I’m typing as fast as I can get my thoughts down, so they might not be organized.
I was checking all your links, looking for a new blog to read, and I was surprised to see my site. Thank you for that!
3Marilyn Terrell // March 17th, 2007 at 3:53 pm
I’m a fact-checker at National Geographic Traveler. I knew the story about questionable travel blogs would cause controversy and I urged our editors to post it online as well as in our print magazine so bloggers could discuss it. A Trusted Travel Blog Network is a great idea. Also, the recent first-time-ever Travvy awards for best travel blogs turned up some worthy candidates for your network: http://www.upgradetravelbetter.com/2007/02/21/2007-travvies-meet-the-finalists-meet-the-judges-and-vote/
4Maryam in Marrakech // March 17th, 2007 at 3:54 pm
I think that your idea is a great idea. I find the phenomenon that you describe a bit astonishing but after a few minutes of thinking about it, not surprising. I agree - disclosure is a must.
Thanks for including me on your list of honest blogs. Let us know what the rest of us can do to help with your project.
5Timen // March 17th, 2007 at 4:58 pm
Thanks everyone for the positive comments so far!
Stacy, I think version 1.0 of the network will probably not yet include RSS showcasing. It’d definitely be something to consider for the future, though. Version one will be all about establishing certain credibility and a decent list of sites under some sub-categories.
Marilyn, Thanks for the tip. I definitely think all Travvies finalists are worthy of being a member. I just hope they’ll want to be. If you can get the NGT blog to be a member, maybe that could help convince others to join as well?
Thanks all! Keep the comments coming.
6ianmack // March 17th, 2007 at 5:04 pm
A trusted network is a good idea Timen. Perhaps it could be sort of like the 9rules network, where sites that are approved can include a “badge” on their site, with perhaps a link to the central database of other trusted travel blogs.
7TravMonkey // March 17th, 2007 at 5:20 pm
I’d like to know in particular which sites were involved…..does the article actually state any examples?
The trusted network is a good idea to ensure that there is no foul play involved.
8Timen // March 17th, 2007 at 5:26 pm
Hey Ian, That would be exactly what I want. Something like 9rules, but dedicated to travel blogs. 9rules’ travel section is a bit dead.
I think there would be three main criteria for membership: that they don’t hide deals as described the the NGT article (i.e. full disclosure is a bare minimum), that they are of good quality and updated frequently, and that they agree to being a part (with badge, of course).
TravMonkey, I do believe there are a few examples linked in the article. Check it out. Also, I want to link to something in your blog, but I don’t know your name or can’t find anything about your site (about page).
9ourman // March 17th, 2007 at 7:32 pm
I’m in. Not sure I am strictly a travel blog. Mine are more about documenting volunteering abroad.
But I agree about taking freebies. The whole power and beauty of the blog was originally all about the fact that they weren’t beholden to advertisers and PRs in the way traditional media were.
Now increasingly all I read on blogs is about how to make money, how to increase revenue and what can be generated.
Financial gains will always mean a loss of honesty.
10boris // March 18th, 2007 at 12:03 am
thanks for including me in your list, timen.
i love the idea of a 9rules-like blog network just for trusted travel blogs.
personally i think it’s bad karma doing paid reviews, even if you mention it in your blog, and it should probably be a criteria to be part of the network. that’s my thoughts anyway.
11Harry, ExposedPlanet // March 18th, 2007 at 1:10 am
It’s a good idea, I am in and thanks for mentioning me. One of my objectives with my photo/anecdote blog is to spread a little knowledge and that is exact the reason I like some other blogs.
If you cannot trust them, then you cannot trust your knowledge and decision basis. Frankly I think that anybody/anything in the end will benefit more from the truth, especially in the long term. But alas, most tourist agencies, hotels etc think short term only..
I propose a sort of invitation-only list, where a logo/banner can be placed, linking randomly to another member of this list (likely easily done via some php-include).
Thanks!
12Pia - Backpackers.com // March 19th, 2007 at 11:22 am
Hey Timen
I think it’s a great idea… and thanks for putting us on your list of trusted bloggers. There’s something so very wrong about companies trying to buy themselves good press (instead of earning it)… and we’re totally against it.
13Chris // March 19th, 2007 at 3:12 pm
I’m the author of the article in National Geographic Traveler and also publish my own blog called Ellipses. I like the idea of a trusted blog network, and am interested in possibly writing something about it when it takes off. Does anyone know what the next steps are, in terms of putting together such a network? Please send me an email or post a response here. Many thanks.
14Timen // March 19th, 2007 at 3:28 pm
Hi Chris,
I’ve recently been reading your newsletter. Pretty good stuff.
This week I’ll be busy, but next I’m free and will be dedicating that week to coding the basics of the network site, along with a redesign of this site.
Currently I’m pondering whether it could work under a sub-site of this site (i.e. …com/trusted/) or should get its own site (though the good ones seem to be taken).
I’d like to pick your brain on what you think is necessary for the successful launch of such a network. I’ll be contacting you via email shortly.
Thanks for your comment.
Take care,
Timen
15pam // March 20th, 2007 at 3:04 pm
I love this idea. I’m the travel editor for BlogHer and while I’m searching for travel blogs I find so many that are just thinly disguised advertising campaigns. I’m okay if there’s disclosure, but when I see travel blogs pushing swank hotels and swimwear instead of destinations and advice, I click away.
My personl blog isn’t a travel only blog, but I’d love to participate.
I don’t think comped services are in and of themselves evil and for many, it’s the only way to do some of the work we do. But disclosure and honestly are key.
16trusted travel network
[…] over at in my all stars has proposed the idea of a trusted travel network, where only quality and honest travel blogs will be listed. i am finding this quite exciting and a […]
17Jul // March 23rd, 2007 at 11:31 am
Free trips? I want some free trips! And to think I’ve been plugging all these destinations all this time just because I like them…
But seriously, “traditional” travel writers having part or all of their trips paid for by the destination city/country/winery/etc. is not all that uncommon, either. And pretty much any form of publication has sponsors it has to keep happy. There may be some shady travel bloggers out there, but from my experience there are plenty more honest, independent-thinking ones.
Thanks for mentioning my blog, and keep me posted on the travel blog network idea!
18Jack // March 23rd, 2007 at 2:30 pm
I really like the “Trusted Travel Blog” idea, especially as it could get some momentum to counter the syndicated ‘reviews’ on sites such as Trip Advisor - most of which are useless.
I personally write a number of travel tips and reviews on www.eyeflare.com, and am slowly adding to it with the help of some friends.
Would love to be included in this project and help promote it.
19Timen // March 31st, 2007 at 4:54 pm
I’ve posted an update on this project.
Take care,
Timen
205 Reasons Why I Blog
[…] Some people think that getting invited to lavish parties thrown by various hotels and tour companies is a bad thing. They say it compromises the integrity of the travel blogger’s unbiased review. […]
21Maximus // December 20th, 2007 at 8:54 am
I would like to see a continuation of the topic
22Seth Allen // December 24th, 2007 at 7:58 pm
Thanks for the insight into the world of travel bloggers. As an advertiser and ecommerce manager for Independent hotels, we rely heavily on social media and travel review sites to give guests an unbiased perspective, as well as keeping the management staff aware of any recurring service issues that need to be addressed.
I also share your opinion that the marketplace is full of “thinly disguised advertisements”, and pose this question to you from the advertiser’s perspective;
How does one reach out to these ethical bloggers in a market space filled with these biased reviews?
How do we draw attention to our client’s properties without misleading consumers?
Any feedback would be greatly appreciated.
Thanks!
23raj // June 17th, 2008 at 2:07 pm
thanks for all this
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